According to this 37% of Newcastle season ticket holders will be finding other things to do next season. I'm surprised the number is so low. A friend of mine has had one since the early-1990s, when Ossie Ardiles was manager and things on the pitch were even worse than they are now. Yesterday he sent me this: "I think I’ve taken out my last season ticket at SJP. It boils down to a choice between blind, stupid loyalty or financial common sense. I guess, whilst it’s not that I don’t care, I’m just becoming ambivalent."
If I was Mike Ashley, I'd be a very worried man.