Sunderland-upon-Tyne, Famous for Newcastle

"Where are you from?" asked the man on Marrakech's Djemaa el-Fna. "Newcastle? Bobby Robson, Alan Shearer, Toon Army." His sales pitch hadn't changed when I bumped into him a week later, but this time I answered "Sunderland." He looked puzzled, the smile wavered. "Where's that?" "Near Newcastle." His face lit up with recognition. "Newcastle? Bobby Robson, Alan Shearer, Toon Army."

You'll never see a mackem in Milan. They've never heard of them there.