On the same day that Sports Direct executives were spotted measuring up signs at St James' Park - and knowing Ashley, you can guarantee they'll be tacky, obtrusive and five sizes too big - the Newcastle United Supporters Trust launched its long-awaited campaign for fan ownership.
Can it work? It does in Spain and Germany. As recently as 2008, we were among the top twenty most profitable clubs in world football. Run properly, there's no reason why we can't be again.
Toon fans, hasta la victoria siempre.