Chaos theory in action: In Tokyo, on the last train home from Shinjuku, a girl throws up in a Lowry's Farm bag. In Newcastle, Jonas Gutierrez finally scores a goal.
Despite the prominent reporting on the BBC - "The new name provoked furious protests before, during and after the match" - and elsewhere, friends on the scene were much less positive, with heavy-handed stewarding and no more than four or five hundred gathered at the Milburn steps. No matter. Active protests against Ashley-owned businesses are already being planned.
Watch this space.
UPDATE: Boycott Ashley.