"Our intention is to put a package together that would include for instance stadium rights with a jumbo screen included in that sponsorship which is great for the fans as well. Our intention is to have - for instance sportsdirect.com@St James’ Park".
sportsdirect.com@St James' Park? It's bad enough renaming the ground, without making it sound like some kind of cheesy, small town nightclub. You have to be intelligent to make as much money as Ashley has, people used to say.
No, you don't - you just have to have no sense of fucking shame.
UPDATE: Ashley regime @ a new low.
UPDATE II: No sense of shame? Here's your last chance to get a Heritage Stone, just in time for Christmas. Heritage - buy it while it lasts.