There were Italians everywhere you looked in the city centre. Being marched through shopping centres, crowding bus stops, waiting in lines to use cash points, laden with sportswear and paper bags from Primark. The adults were all in orange and oversized sunglasses, the children walked in rows, their backpacks covered in Biro: Oakham 2010, Gianluca!, Accademica Britannica, Forza Napoli . Across the main square was the sound of trams and fairground rides and "Ragazzi! Ragazzi!" shouted over and over again.