Is this the end of the road for New Labour? Because if the middle classes really are starting to feel the pinch then David Cameron's freewheeling all the way to Downing Street.
For once though, I have some sympathy for Gordon Brown (and yes, I know do all about rising tax burdens and the effect of the 10p band cut on part-time workers): the price of food is on the up all around the world, try blaming the Tories if you don't like British Gas making so much money while your granny freezes, and spare us the whining about the price of petrol when you've just blown two weeks' salary so you can hide your wall behind a telly. All of which is moot, of course - voters blame governments, never themselves.
Jamie Elliott, co-ordinator of Transact, said: “The rise (in enquiries) is huge because of the big increase in middle class debt. He cited the case of a retired bank manager from Haywards Heath with a pension of £40,000 a year who has generated £100,000 of debt across 20 credit cards and loans.
Which, if you stop and think about it, is really quite ironic.
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